During the past few years, there has been a lot of talk about the benefits of out-of-home (OOH) advertising. Specifically, digital out-of-home (DOOH) advertising. In fact, some believe that it is a good idea for all types of businesses to use OOH, including small companies and startups.
Allstate Insurance
Using OOH advertising is a long standing technique of Allstate Insurance. However, they have started targeting specific states in recent years. This includes Arkansas. In fact, they have been running ads for the state since May.
The key to a successful OOH campaign is to use specific product features in a memorable way. For instance, the company’s ‘Milewise’ program allows policy holders to pay for their car insurance based on the number of miles they drive. This isn’t a feature offered by many insurance companies.
A similar approach is being used by the company’s ad agency, Leo Burnett. They are releasing the second phase of their omnichannel marketing campaign during the NCAA football playoffs. In the process, they are also encouraging user-generated content on social media. They are hoping this will help them stay top of mind when the time comes for customers to purchase a new policy.
The ad agency’s creative team may have been watching a little too much of President Donald Trump’s blustery rhetoric. Either way, the ad has definitely gotten the attention of consumers. In fact, Allstate is a leader in OOH advertising in the first quarter of 2021. Compared to last year, their spending grew by 45 percent. This is due in part to the uncertain health of the pandemic. They are also competing with Geico and Farmers for ad dollars.
The Allstate “Mayhem” ad is a fun and clever example. They have created a series of radio and television ads for the state of Arkansas. These are designed to appeal to local Arkansans. The new TV ad reintroduces Dennis Haysbert. This is the same voice actor who provided the same voice for the Allstate Mayhem ad of 2010.
The key to success in an OOH ad is to make sure the most relevant message is conveyed. It is also important to choose the right voice to create a memorable impression.
Coterie
Several American apparel companies have taken advantage of the low CPMs in the US market for out-of-home (OOH) advertising. Coach is one brand that has launched an out-of-home campaign using OOH to promote its values. Other brands leveraging OOH include BelliWelli snacks, Sunday Scaries CBD and Titan investment app.
While Coterie isn’t the only brand that’s leveraging OOH, it is a leader in this category. OOH advertising is one of the most trusted forms of marketing. According to a Pathmatics study, out-of-home advertising influences 34 percent of purchasing decisions in major metropolitan areas. The average price of OOH ad spaces in the US is down 23 percent from the pre-pandemic era.
Coterie’s operating model delivers a new standard of luxury living for older adults in urban locations. This includes a variety of world-class amenities, such as rooftop gardens and on-site private healthcare facilities. In addition, residents can access on-demand features, such as a smart thermostat and automated shades. This technology allows them to regulate their energy levels and sleep patterns.
The company’s vision for health and wellness is also supported by a partnership with the Mayo Clinic. The clinic’s experts will provide staff training on nutrition, physical activity and resiliency. The program will also include family coaching and in-house tools. The health and wellness approach will be a key component of Coterie’s future.
The inaugural Coterie show was held in New York City. During the three-day event, more than 700 brands and retailers took part. A number of international brands were confirmed, including Nay Sunset Wear, Gapaz Beachwear, Sabine Arias, DressX and Alexander McQueen.
At the show, the fashion industry’s leading influencers, designers, manufacturers and retailers participated. They offered exclusive look books, a digital fashion activation and sustainable products. In addition, the show featured an immersive sustainability experience.
Dog food brands
Using OOH advertising for dog food brands can be a great way to reach pet owners. Especially when combined with relevant content and context. In order to stand out from the crowd, dog food companies must make their mark on the market.
The Spratts Patent Meat, Fibrine & Vegetable Dog Cake is a British formulation dating back to 1882. It contains Scotch oatmeal, American beef, wheat, beetroot, and Fibrine. It is the only dog food company that has received FDA approval to use human grade ingredients.
Dole used technology to highlight its support for pet charities. It created an interactive billboard campaign that dispensed samples of the company’s dog food. This ad has garnered a lot of attention and has led to hundreds of new customers.
Ziwi Pets demonstrates its value by engaging in community outreach. It creates informative videos that explain its air-drying process, scoop measurements, and the role of protein in processing. It also has an informative blog and social media presence.
The most important part of any campaign is its ability to deliver the desired results. This can be achieved by focusing on the right targets, implementing the correct strategies, and using the best tools.
One of the most effective methods to achieve this is by combining technology with emotional storytelling. For example, a recent campaign from the UK’s leading dog food brand, Pedigree, combines the two. This was achieved through an algorithm that was developed with the help of MediaCom Zagreb. The result is an ad that is tailored to the size of the dog, which can lead to more relevant messaging and better results.
Another good OOH ad idea comes from the German dog food brand, Beneful. Its interactive billboards are located in five cities. They are currently running until January.
Mobile billboards
Typically used for promoting products or services, mobile billboards can deliver messages to audiences in places where traditional billboards cannot. This includes the streets, parking lots, and other urban areas.
A typical mobile billboard campaign can run for days or even months. They are available in static and electronic formats. They can also be placed on vehicles such as buses, taxis, or trucks.
Some of the benefits of mobile billboards include the ability to deliver the message at the right place and the right time. They can also be used to create positive impressions, which can translate to increased sales.
Some of the most effective mobile billboards are the ones that have interactive elements. For example, a mobile billboard can play a music video or provide GPS tracking.
If your budget allows, you should consider using a mobile billboard. It is a unique way to present your business, product, or service. It can be an important tool for promoting your business, particularly if your company is not yet online. It can be a cost-effective means of reaching consumers in a wide variety of demographics.
Other benefits of mobile billboards include the fact that they can be placed on virtually any surface. Some mobile billboards have spots for people to stand while others have interactive elements.
The use of a mobile billboard is also a great way to show off your brand’s new product or service. Whether it is a new car or a new restaurant, the presence of your brand will encourage consumers to visit and try your offerings.
For advertisers who want to maximize the number of impressions, mobile billboards can be an effective alternative to OOH advertising. This type of media will help your business get noticed, especially when it comes to geotargeted locations.
Digital out-of-home advertising
Using digital out-of-home advertising is a powerful way for advertisers to reach their audiences. It offers the potential for more brand awareness, better targeting and a more authentic brand image. It also gives advertisers more creative freedom. It is one of the fastest growing mediums in advertising.
Historically, businesses relied on billboards and flyers to promote their products and services. Today, many brands are taking advantage of dynamic content in desirable locations. This allows them to reach their target consumers in real time. Increasingly, advertisers are able to segment their target audience and book screen time at specific times. This allows them to reach their audiences at optimal times, which can boost performance.
The first American “large format” billboard debuted in 1835. These are large ads that usually hang on highways or other high traffic areas. Due to their size, they require ultra-high resolution creative.
These screens are not only addressable, but they are also more interactive than traditional printed media. They are programmed to activate the right message at the right time. Moreover, they allow advertisers to target their audiences by time, location, and other factors.
With the advent of technology, out-of-home ads are becoming more interactive. For instance, Apple’s “Shot on iPhone” campaign collected user-generated content, such as user photos, videos and videos of people showing off their products. These ads were then displayed on DOOH displays across New York City’s Times Square. This campaign generated billions of impressions.
In addition to this, DOOH is programmed to be interactive, meaning that the ads stay on the screen for a short period of time. This also increases the likelihood that the ad will be seen by the intended audience.
